Search Engine Optimization is a considerable part of what I accomplish every day. It is a large part of what I do daily. I have been involved in search result optimization from prior to that date when Stanford university did the Now famous deal with the two gentlemen that created Google.
A bit of seo history, before Yahoo there were established search engines like Altavista, Lycos and others. This was when seo first came into its own. Certain industries realized quite early that most of the world’s active traffic flowed through one or more of the search engines during the week.
Seo has always been about getting your site as high in the search results as possible
Is the most important thing the quantity of visitors that arrive ? This is an interesting question.
If you have a business in which the number of visitors is not the only important factor, but the quality of the visitors relative to your product is then any position on page one of Google serps is going to potentially bring you some small measure of success.
If you are on page one but in position number 5 then your traffic is truly a trickle compared to what web properties in the number 1, 2 or 3 positions in the serps are getting for your chosen keywords.
If a hundred new searchers a day use a specific search term, and your web property is in position 7 Through 10, you may be consider yourself grateful to get just 3 of those potential customers. Don’t ever think that human visitors evenly click on the top 10 positions. Aliens might but not us earthbound humans. Positions 5 though 10 may get a total of 12 visitors while position 3 all on its own gets 6 visitors, and the highly sought after positions of one and two may together receive twenty five to thirty.
Some of you would be scratching your heads and saying Trevor, go back to public school because your math doesn’t add up to 100. Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search page, a few will click on the paid ads at the top and right and perhaps more than 50% will simply try another search term or phrase.
Isn’t this exactly what you might do?
Making people click on your ad in the natural or organic search engine results is another art form entirely. A description such as “The ultimate cure for breast cancer …” will obviously get far more clicks than a rather ordinary description like “Information on breast cancer…”
The goal however isn’t just about just getting into the top 10 positions on the search engines, its really about getting your would-be Purchasers to take action ( on your listing in the search results ).
So, if your wonderful friends won’t or just can’t voluntarily link back to your web property using the search terms that you really need to rank highly for on the search engines, what can or will you do? The answer, is not so simple, but in a way it is, though it requires hundreds or thousands of hours of blog,forum,social network,contact work, you must find a way to get it done yourself.
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